A premium (memorable) domain name is the cheapest and the safest way to start, or to expand, your business.
Nowadays a domain name is similar to a physical retail space, but better.
On Sale for Limited Time.
It's like paying a very small rent for the best retail space in town... but with national coverage.
Why invest in a business with a premium domain name?
Because the foundation of the Internet is trust, and trust on the internet is generated by a premium domain name.
A premium domain name is providing: credibility, authority, more conversions, direct traffic, organic growth, SEO benefits. Is easy to remember (money-saving on long term - on marketing); it provides easier brand recognition and can be instantly associated with a service or a product; is more attractive for direct sponsorships; is UNIQUE and its value will increase in time, as the world is clearly moving to the online.
Both online and in the physical world, the number one rule when it comes to creating a business is: location.
The location on the Internet is your domain name.
In the real world, the rent for a premium location will be a few thousand €/month. Compare that with a domain name price.
In most cases, a premium domain name pays for itself in no time.
One lifetime opportunity, when it's gone - is gone.